Public Relations

Pre-empt a crisis by identifying crisis triggers.

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Situation

  • Crisis communications and reputation management have become increasingly critical in a world of constant upheaval, further amplified by the cancel culture.
  • Financial, personnel, organization, technology or natural crises can all happen at a moment’s notice – and gain global notoriety immediately across social media. Understanding what is being discussed and who is talking is critical.
  • When companies or officers of a company have behaved in a way that is misaligned with consumer values and principles, brands can experience boycotts, business disruption, lost profits and/or diminished reputation.

Our Solution

Babel Street’s analytics platform offers an AI-enabled cross-lingual, persistent search of thousands of global and regional PAI sources around the world in over 200 languages to rapidly discover and decipher insights on brand conversations.

Babel Street empowers teams with actionable insights to pre-empt crises by identifying triggers to better determine proper level of response and next best action.

  • Breaking news
  • Consumer sentiment
  • Volume trends
  • Consumer/product trends
  • Key influencers
  • Network analysis

Business Impact

In today's rapidly evolving digital and social media world, strategic preparedness is essential for crisis communications; this allows companies to mitigate risks to brand reputation and stay true to their missions and consumer expectations.